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PRESS RELEASE - SA Bike Festival

SUMITOMO RUBBER SOUTH AFRICA (PTY) LTD 24/05/2016

Dunlop SA is a proud part-sponsor of the South Africa Bike Festival, to be held at the Kyalami Grand Prix Circuit in Gauteng, from Friday 27 May to Sunday 29 May 2016. The three-day entertainment festival, hosted by UK-based event organisers Clarion Events, is touted as SA’s first-ever major motorcycle-and-music lifestyle event, and is set to attract an anticipated 20 000 spectators at the recently refurbished Kyalami track.

Once simply a rebel-branded category reserved for daredevils and fanatics, motorcycling has morphed into a highly competitive class of sport that embraces safety and has gained appeal with biking enthusiasts and the broader public alike. “Biking culture is no longer the stuff of extremists – over time, it has permeated society and is a big part of youth culture at large – whether or not one owns a motorcycle. In recognising this, we have made the decision to support this debut event and look forward to being part of one of SA’s biggest biking festivals,” says Michael Heins, Director of Domestic Sales at Sumitomo Rubber South Africa, parent company to Dunlop South Africa.

Dunlop remains a favourite in the motorcycle fraternity - as is evident with pro-racers in the leagues of SA’s top-ranked Brad Binder and Sheridan Morias – and the company is a proud manufacturer of high-endurance motorcycle tyres. “Quality and safety on the road are the key fundamentals that underpin our manufacturing processes, and we believe that this ethos of safety will be continued through events such as the SA Bike Festival, which promote safe biking within a controlled environment,” says Heins.

Spectators at the event can expect to see Dunlop take prime position at the registration point at the SA Bike Festival, and are encouraged to engage on social media to win prizes and share in the festival hype.

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