TGI, in partnership with City Press and Rapport, serves to establish which brands, from a South African perspective, are the most used and loved by South Africans across age, income, race and language spectrums. These brands define a common experience, to which South Africans are committed in a real sense: they put their money where their mouths are to demonstrate this commitment. In other words, it’s not about simply liking the brand, it is about USING the brand.
South Africans have voted, and steered Dunlop to the top of the tyre category for the third year. The ICON Brand Survey by TGI is the largest of its kind with more than 14,000 people surveyed, representing 19.5 million adult South African consumers. Nine industries are represented and over 8,000 brands are included in the measurement survey.
Sumitomo Rubber South Africa (Pty) Ltd (SRSA), who owns the Dunlop brand in South Africa, is delighted that the Dunlop brand has, once again, proven to be THE tyre of choice amongst a wide spectrum of South African consumers, and the company is confident that with the brand’s rich heritage and proven product performance, will continue to remain a sought-after brand in the future.
The company would like to extend thanks to the Dunlop Zone dealerships and independent distributors who, as the ambassadors for this product, are greatly responsible for its success in the marketplace as well as thanks to the SRSA staff who live the ethos of this brand, ‘Driven by Precision.'
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