Following the successful introduction of the Apollo 4G tyre range in Amsterdam in May 2013, the new Apollo Aspire 4G tyre has been launched into the South African market.
Designed at Apollo Vredestein’s Research & Development laboratory in The Netherlands, this 4th generation tyre from Apollo Tyres Limited is part of an advanced range of superior technology passenger vehicle tyres, across all segments, and is ideally suited for the modern motorist.
Aspire 4G is a high performance tyre with a W/Y speed rating. The asymmetric design is available in 16" - 18" and is marked for vehicles in the premium and luxury segment.
Apollo Aspire 4G’s minimalistic design caters for superior handling in wet and dry conditions and shorter braking distance and low noise. The wide outer shoulder with narrow intermediate grooves leads to better contact for dry handling. Three wide circumferential grooves reduce aquaplaning and heighten grip in wet conditions. The centre rib, which is optimised for stiffness, lends to higher steering precision.
The Aspire 4G responds easily and precisely to any unexpected steering corrections, providing maximum driving safety, especially through the optimised contour and a wider contact surface. The unique mix of raw materials ensures maximum traction and shorter braking distances on wet and dry surfaces.
In addition to being tested on global test tracks, the 4G range has also been tested in many international markets for everyday usage by participating motoring consumers. The Aspire 4G boasts a contemporary design with best in class performance and is endorsed by some of the world’s leading test agencies.
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Dunlop has achieved top position in the Tyre Brands section as published in the TGI ICON Brands Survey 2013/2014 report on July 21st.
TGI, in partnership with City Press and Rapport, serves to establish which brands, from a South African perspective, are the most used and loved by South Africans across age, income, race and language spectrums. These brands define a common experience, to which South Africans are committed in a real sense: they put their money where their mouths are to demonstrate this commitment. In other words, it’s not about simply liking the brand, it is about USING the brand.
South Africans have voted, and steered Dunlop to the top of the tyre category. The ICON Brand Survey by
TGI is the largest of its kind. More than 14,000 people were surveyed, representing 19.5 million adult South African consumers. Nine industries were represented and over 8,000 brands were included in the measurement.
Apollo Tyres South Africa is delighted that the Dunlop brand has, once again, proven to be THE tyre of choice amongst a wide spectrum of South African consumers, and the company is confident that with the brand’s rich heritage and proven product performance, will continue to remain a sought after brand in the future.
The company would like to extend thanks to the Dunlop Zone dealerships and independent distributors who, as the ambassadors for this product, are greatly responsible for its success in the marketplace. Also a special thanks to all our staff that live the brand ethos ‘Driven by Precision’ and who have helped bring this high quality product to the South African market.