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SUMITOMO RUBBER UNVEILS R970 MILLION TYRE PRODUCTION FACILITY IN LADYSMITH

Dunlop Tyres SA 02/10/2018

This second phase of SRSA’s multi-billion-rand investment to upgrade and modernise the plant’s capacity saw a further injection of R970 million to introduce and manufacture truck and bus tyres locally, bringing the total investment into the Ladysmith facility since 2014 to more than R2 billion.

VIP guests, stakeholders and dignitaries were given an opportunity to tour the world-class TBR factory. They included government and industry representatives together with President and CEO of Sumitomo Rubber Industries, Ikuji Ikeda, who delivered an address and unveiled a plaque to mark the opening of the facility.

He said: “Sumitomo Rubber South Africa has been a part of Sumitomo Rubber Industries group company from December 2013 and from then we have worked together to step ahead in various areas of the business, such as safety, Passenger Car Radial tyre production, quality, products, sales channel and people. This marks the first time Sumitomo Rubber Industries has established a Truck and Bus Radial factory outside of Asia.”

Ikeda said the the reasons for proceeding with the investment – despite the challenges of developing a TBR factory from scratch – included the African market’s potential and particularly the Free Trade Agreement which would support SRI’s business initiatives. He added that local TBR tyre production would result in the expansion of business for truck and bus vehicle manufacturers and present opportunities for government related businesses.

CEO of SRSA, Mr Riaz Haffejee outlined the vision and purpose of the TBR facility and the range on offer. “We will be industrialising a total of 24 sizes between our Dunlop and Sumitomo brands, from this year until September 2019,” he said.

Haffejee also elaborated on the community impact that the investment and development of the factory has had: “Following SRSA’s first phase factory investment in 2014 which saw us increase our output of high-quality passenger and sport utility vehicle (SUV) tyres at this plant, the new TBR factory has created growth and a brighter future for the local community. SRSA’s total investment in employment, utilities and procurement has doubled since 2014, which has had a direct impact on the town and has served as a catalyst for community development and entrepreneurship.”

Ikeda also noted that 19 TBR employees had been sent for training to the company’s Miyazaki factory in Japan, where they were able to develop their technical methodology and gain an understanding of SRI’s processes in order to transfer this knowledge to shop floor staff in South Africa.

The keynote address at the launch was delivered by the MEC for Social Development, Weziwe Thusi. Guests were entertained by local performers, Thee Legacy, as they enjoyed a three-course luncheon.

Renai Moothilal, executive director of NAACAM (National Association of Automotive Component and Allied Manufacturers), who is also overseeing the operations of the SATMC, remarked: “SRSA must be recognised, not only for its significant investment in plant and processes, but for its commitment to a region outside South Africa’s industrial heartlands, and its contribution towards employment. They have demonstrated how automotive component manufacturers can drive true economic development across the country and the importance of ensuring that a greater level of manufacturing of automotive component happens.”

Production at the plant commenced as planned in July 2018. The local production of the TBR range – following extensive research and development processes – will ensure that customers, both in South Africa and on the African continent, have the right tyre for the country’s specific application. These will be designed in Japan, tested in Africa and manufactured in South Africa, for Africa with the Ladysmith factory certified to test TBR tyres to European compliance standards.

The history of innovation and proven pedigree that the Dunlop brand holds in the tyre business, together with the latest Japanese technology and engineering insights from SRSA’s parent company, SRI, make for a formidable combination in the tyre industry.

For more, visit http://www.srigroup.co.za/home

2013 Read More...

DUNLOP HOSTS WARRIOR WOMAN EVENT

Dunlop Tyres SA 18/09/2018

The campaign, which highlighted both the plights and the strengths of women, saw social media influencers throughout South Africa creating their own Warrior Woman Avatar on the Dunlop website and engaging on various social media platforms using #WarriorWoman. Weekly prizes were up for grabs during the month of August with a Grand Prize of R10000.00.

On arrival at the jam-packed event, each guest was presented with a branded Dunlop Superhero Cape to complete their Warrior Woman outfit. Actress, Kajal Maharaj, from the locally produced telenovela, Imbewu: The Seed was the MC for the evening with DJ Carly O keeping the crowd on their feet with hits from top female artists.

SRSA’s Marketing Director, Yvette Govender unpacked the purpose of the Warrior Woman event, “We wanted to create a platform for like-minded women to network, establish meaningful connections and celebrate their strengths,” she said.

“As women our roles have evolved. We are no longer dependent on our male counterparts to take care of us – or our car related issues. We do not need to wait for our father or partner to change a flat tyre or take our car for wheel alignment,” said Govender. “We are Warrior Women and we are more than capable of performing these tasks ourselves! Who better than Dunlop – a trusted brand that is synonymous with quality and safety – to bring South African women such an event?”

Boni Mchunu, General Manager: East Coast Radio, delivered the key note address and shared personal experiences and career advancement tips, encouraging women to be unapologetic about their brilliance. “There is nothing more powerful than a woman determined to succeed. My resolve was to not allow my past to influence my future negatively,” said Mchunu. “No-one asks you if you grew up poor or without parents. They are only interested in your attitude and whether or not you can deliver.”

MC Maharaj, along with fellow cast members from Imbewu: The Seed, Fundi Zwane and Nokubonga Khuzwayo engaged the guests in Selfie and Twitter challenges with great prizes such as a set of four brand new Dunlop Tyres and a variety of vouchers including a professional photoshoot and makeover, beauty and spa treatments. Goodie bags for each guest included travel and clothing gift vouchers, accessories and beauty and skincare treatments.

The winner of the professional photoshoot and makeover, Nicole Graham, said: “It feels so good to be in a room full of young, driven women.” When asked what her Superpower is she answered, “Intimidating men! I use my superpower every day in my work within the leadership structures of local government.”

For more, visit: http://dunlopwarriorwoman.co.za/

2013 Read More...

DUNLOP’S HYPERSPORT Q3+ MOTORCYLE TYRE NOW IN SA

Dunlop Tyres SA 04/09/2018

Sumitomo Rubber South Africa (PTY) LTD (SRSA), manufacturer of the popular Dunlop tyre brand, recently launched an enhanced version of its already highly rated motorcycle tyre, the Q3, in South Africa.

The Dunlop Sportmax Q3+ is the hypersport tyre for serious sport riders and track-day riders, offering greater longevity plus superb grip, stability and steering feel. More than 80 percent of the Q3’s components – most notably in the rear tyre – have been redesigned in the Q3+ for superior performance both on the track and on the street.

Yvette Govender, Marketing Director of SRSA said: “The Q3+ turns what was already an impressive motorcycle tyre into an even more performance-oriented offering. It is a full second faster than its predecessor on track and more than 30% longer lasting on the street, so it’s no surprise that it has attracted high praise in initial tests and reviews.”

More rubber on the ground means more grip and quicker lap times. The Q3+’s innovations include Dunlop’s Carbon Fibre Technology (CFT) reinforcement in the tyre sidewalls for exceptional cornering performance, stability and feel. Add to this Dunlop’s Multi-Tread Technology (MT) and you have a tyre that gives riders great mileage without sacrificing handling. The latter technology incorporates a long-wearing, silica-infused compound in the centre of the tyre tread for longer tread life and a lateral-grip compound on on the left and ride shoulders for outstanding grip and enhanced cornering performance and feel.

The aggressive Q3+ tread pattern also uses minimal tread grooves that are long in length to enhance wet-weather performance, while intuitive Response Profile™ (IRP) technology in the rear tyre allows greater latitude in line choice while cornering, plus amazingly linear steering.

Dunlop SA’s official test rider AJ Venter was invited to exclusively test the new tyre at Kyalami ahead of its official release at the 2018 SA Bike Fest.

His feedback “The new Q3+ felt solid on track – stable under hard braking while offering razor-sharp agility in the turns. Being a road bike, you think it’s going to hold you back a little but after two laps of strumming that tyre in I had my knee down, I was on the power everywhere and it felt really good.”

He said that while most road tyres don’t really work well on a track because they tend to overheat, the Dunlop Sportmax Q3+ would work well for the average pace rider on a road bike or a track bike.

“The tyre is fabulous and a good step forward in terms of technology. We’re getting closer and closer using the development of a race tyre and combining it with a road tyre, so I’d say the new Dunlop Q3+ will give you the mileage of a road tyre with the grip and the feel of a race tyre.”

The new Q3+ is now available at dealers nationwide.

For more, visit http://www.dunloptyres.co.za/

2013 Read More...

DUNLOP CELEBRATES 6TH WIN IN ASK AFRICA ICON BRANDS SURVEY

Dunlop Tyres SA 28/08/2018


Yvette Govender, Director of Marketing and Business Development of Sumitomo Rubber South Africa (Pty) Ltd (SRSA).

The Dunlop tyre brand, which celebrates its 130th anniversary this year, has added to its list of accolades, by winning the tyres category in the 2017/2018 Ask Afrika Icon Brands Survey. This is Dunlop’s sixth win in this category since 2011 and attests to the South African public’s loyal support of this most iconic and recognisable international tyre brand.

The Ask Afrika Icon Brands Survey, run by Target Group Index Southern Africa (Pty) Ltd, surveyed over 30 000 consumers representing nearly 25 million adult South African consumers.

Speaking of the latest accomplishment, Yvette Govender, Director Marketing and Business Development at, Sumitomo Rubber South Africa (Pty) Ltd (SRSA), manufactures of the popular Dunlop brand said: “We are delighted that despite the prevailing tough economic conditions, Dunlop consumers have remained loyal to the brand.”

“Dunlop remains strongly focused on customers and delivering quality products, backed up with excellent service. Clearly, this is paying off in loyalty with South Africans voting for their favourite tyre with their wallets and their hearts,” she added.

Dunlop continues to be at the forefront of developing quality products, setting new motorsport milestones and pioneering ground-breaking innovations, not just in vehicle safety and performance, but in tyre retailing. SRSA’s #SaferThanSafe commitment ensures that its tyre brands always strive to develop products with an emphasis on customer safety and comfort, while pursuing high levels of product quality through stringent manufacturing processes that meet and exceed global standards. Dunlop also encourages consumers to be aware of how fit, size, pressure, tread depth and any damage can impact tyre safety.

SRSA is investing heavily in ensuring that Dunlop produces solutions developed for African conditions and driven by the needs of its customers. In addition to serving independent retailers, Dunlop’s retail concepts are designed to satisfy every sector of the market. Dunlop is also establishing a foothold in the Original Equipment (OE) market, with achievements including the selection of the Dunlop Grandtrek AT25 as the OE tyre for the Toyota Hilux Black Edition and Toyota Fortuner 18-inch derivatives, and the Grandtrek AT1 radial tyre which has been an Original Equipment specification on selected Toyota Landcruiser 70 Series models. The Dunlop brand has a legacy of OEM fitment for some of the world’s leading motor vehicle, truck and bus manufacturers and transport operators.

Recent new Dunlop tyre innovations in the 4x4 and sport utility vehicle (SUV) market include the no-nonsense, all-terrain Grandtrek AT3G tyre, which was launched as an enhancement of the legendary Grandtrek AT1, while in the passenger market the new SP Sport FM800 is changing the face of the brand’s passenger tyre range.

To support growing demand for high-quality passenger and SUV tyres, as well as truck and bus tyres, SRSA has since 2014 been progressing with a multi-billion-rand investment into its Ladysmith manufacturing plant. The second phase – the state-of-the-art truck and bus radial (TBR) tyre manufacturing plant - will be launched in October 2018.

The factory expansion is enabling Dunlop to continue its history of innovation and its proven pedigree in the tyre business, with the added advantages of Japanese technology and the backing of the world’s fifth largest tyre producer – Sumitomo Rubber Industries (Pty) Ltd (SRI). SRI acquired its South African tyre manufacturing plant in December 2013 and assumed control of the Dunlop brand rights for the whole of Africa.

Earlier this year SRSA was also recognised for its business excellence in the categories of Investor of the Year and Enterprise Development Programme of the Year at the 5th Annual South African Premier Business Awards in January, hosted by the Department of Trade and Industry (DTI).

2013 Read More...

LADYSMITH SUPPLIERS VIE FOR BUSINESS WITH GLOBAL TYRE MANUFACTURER

Dunlop Tyres SA 22/08/2018

SRSA – manufacturer of the popular Dunlop, Sumitomo and Falken tyre brands - recently hosted the first of several planned Supplier Exhibition Days in Ladysmith on 17 July 2018 at its Ladysmith Training Academy, in a quest to identify potential vendors from the community in which it operates.

Nineteen suppliers were selected from 100 responses to adverts and notices and invited to showcase their products and services on the day. The activities included a factory tour to give the local suppliers insight into the needs of the business from a supplier perspective.

CEO of SRSA, Riaz Haffejee, said: “We were impressed with the high standard of the displays and the level of enthusiasm demonstrated by potential suppliers keen to do business with us. Due to space constraints we had to limit the number of exhibitors. However, we are planning further supplier exhibition days to extend the opportunity to more suppliers.”

SRSA advertised for suppliers in the categories of safety gear (PPE), lubricants, diesel, fabrication, stationery, electrical supplies (small equipment & components), consumables (cleaning materials, tea/coffee/milk/water), small hand tools, small civil/construction, transport, property rental (warehousing/residential) and labour (artisans/general).

Adverts were placed in local newspapers and communicated through the Alfred Duma Municipality, Ladysmith Business Chamber, as well as the Mnambithi Chamber, to ensure local communities were aware of the opportunity.

As a result of this initiative seven potential suppliers were identified and are being processed for inclusion on SRSA’s vendor data base.

Haffejee added: “In a small town like Ladysmith challenges can include cost competitiveness due to distance from main markets and the small size of the local market, reducing local suppliers’ potential to achieve economies of scale. There is also a limited supplier base in terms of products that can be used by SRSA. However, we are committed to localisation and want to support local industry wherever this is possible and cost effective.”

SRSA will host two more supplier exhibition days in August and September. Quarterly events could then be hosted thereafter. This will ensure that SRSA keeps abreast of local capability and that local suppliers are aware of the specific needs of SRSA’s business and are able to participate in potential opportunities to do business with the global company.

SRSA’s Tyre, Bus and Radial (TBR) factory in Ladysmith is a two-phase investment aimed at upgrading and modernising the plant’s capacity. It will see SRSA increasing the output of high-quality passenger and sport utility vehicle (SUV) tyres and introducing and manufacturing truck and bus tyres, which were previously predominantly imported.

Since 2014 the company’s total investment in employment, utilities and procurement has doubled, which has had a direct impact on the town.

For more, visit http://www.srigroup.co.za/about-us#csi

2013 Read More...

Archived News

SUMITOMO RUBBER UNVEILS R970 MILLION TYRE PRODUCTION FACILITY IN LADYSMITH

Dunlop Tyres SA 02/10/2018

Sumitomo Rubber South Africa (PTY) LTD (SRSA), manufacturer of the popular Dunlop, Sumitomo and ...

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DUNLOP HOSTS WARRIOR WOMAN EVENT

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DUNLOP’S HYPERSPORT Q3+ MOTORCYLE TYRE NOW IN SA

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DUNLOP CELEBRATES 6TH WIN IN ASK AFRICA ICON BRANDS SURVEY

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LADYSMITH SUPPLIERS VIE FOR BUSINESS WITH GLOBAL TYRE MANUFACTURER

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SUMITOMO RUBBER SOUTH AFRICA’S TRUCK AND BUS RADIAL TYRE MANUFACTURING PLANT OFFICIALLY COMMENCES WITH MANUFACTURING

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DUNLOP UNVEILS ITS MOST ADVANCED PASSENGER TYRE – THE TYRE FOR EVERYONE

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