The container program is the first of its kind which was formally introduced in 2013, acting as a transformational catalyst in South Africa’s informal tyre sector. It is a fast growing initiative aimed at growing the Dunlop distribution channel in the townships and rural areas. The program focuses on branding, providing training, mentorship and marketing support for container dealers in the township and rural area. With the support of a widely recognised brand, the container program has enjoyed exponential growth and success in the tyre market. Dunlop Container program is a true show of innovation as another Dunlop first.