2016

GEARED UP FOR THE SA FESTIVAL OF MOTORING

Tuesday, 30 August 2016

SUMITOMO RUBBER SOUTH AFRICA (PTY) LTD

"Dunlop SA is excited to be a part of the South African Festival of Motoring, which takes place at the Kyalami Grand Prix circuit in Midrand from 31 August to 4 September. "

Dunlop SA is excited to be a part of the South African Festival of Motoring, which takes place at the Kyalami Grand Prix circuit in Midrand from 31 August to 4 September. The brand is geared to capitalize on the masses of car enthusiasts - ranging from those looking to buy a new car right up to the die-hard motor sport enthusiasts - that are anticipated to attend the five day event.

Taking the form of a mobile Dunlop Zone, the tyre manufacturer hopes to both highlight its retail offering, as well as to enhance its profile as a brand of choice among consumers. Dunlop was recently announced as a Category Winner in the 2016/2017 TGI Brand survey, as the most used tyre brand among South Africans.
“Visitors can look forward to a unique experience at the Dunlop Zone stand – from gamification to technical tyre advice, to price incentives – it’s a veritable one-stop shop,” said Acting Marketing Director for Dunlop SA, Yvette Govender. The company has embraced the concept of enhancing its brand presence to remain top of mind in spite of challenging economic circumstances when most companies reel in the marketing spend.

The organisers of SAFoM echo this sentiment.
“We know that the South African economy is in a downturn, but we believe that the companies that market aggressively in these negative cycles benefit when the economic climate improves,” said Konstantin von Vieregge, the recently-appointed CEO of SA Shows Messe Frankfurt, the organiser of this re-imagined motor show. “The smart guys invest in the hard times and reap the benefits in the good times.”

The automotive industry is one of the country’s largest sectors, contributing an estimate 7 percent to South Africa’s GDP. This festival reflects the industry’s positive sentiment and commitment to the future of South Africa. Show organisers, SA Shows Messe Frankfurt, describe the SA Festival Motoring as an experiential showcase for the local automotive industry. The event is endorsed by the National Association of Automobile Manufacturers of South Africa (NAAMSA).

The Dunlop Zone stand can be found at the Affiliated Industries zone at the Kyalami Grand Prix Circuit.