As International Literacy Day, 8 September, and South Africa’s National Book Week from 6 to 12 September concluded,
Dunlop, the iconic tyre brand had much to celebrate. Dunlop shared the joy of reading with South African families in
partnership with NGO, Book Dash through its Literacy Day Bedtime Story livestream event hosted on YouTube, raising
R56000 in donations for Book Dash.
Lubin Ozoux, CEO of Sumitomo Rubber South Africa, which manufactures the Dunlop, Falken and Sumitomo tyre brands,
said, “We are always looking to give back and have focused our efforts to drive literacy and education.
This was our way of bringing South African families together safely to share in the joy of reading on
Literacy Day, while calling upon our wider Dunlop family to raise money to kick start a child’s literacy journey.
Book Dash is as passionate as we are on the issue of illiteracy in South Africa and were the ideal partner to
make this possible.”
He added, “I want to thank everyone who joined our Bedtime Stories livestream and partnered with us to raise R56000
to get books into the hands of children who need them the most. Together, we have helped to kickstart a child’s life
journey one book at a time.”
Special guests passionate about reading at the livestream event included South African musician, Majozi, who read the
story of Lory Dory, written by Brendon O’Neill, while Dr Nokubonga Khoza, read a Book Dash Zulu bedtime story,
Little Ant’s Big Plan, written by Candice Dingwall. Dunlop employees Itumeleng Majofi and Eugene Oosthuizen completed
the line-up with Tortoise finds his home, in Sesotho, written by Maya Fowler and Lesedi’s Sandbox, an Afrikaans book
written by Mathapelo Mabaso.