Despite the global turmoil of the last two years, the iconic tyre brand has continued to excel, dominating in the Tyre Brands Category for the eighth consecutive time in the Ask Afrika Icon Brands Survey 2020/2021.
Dunlop’s powerful Grandtrek Uncharted expedition and marketing campaign also scooped awards in the 2021 IAB Bookmark Awards, taking Bronze for Digital Strategy, Silver for Innovative Use of Media and Craft Silver for Excellence in Strategy. The campaign is also a finalist in 11 categories of the Supersonic New Generation Awards, with winners set to be announced on 23 September.
“These are encouraging accolades for our team because consumers continue to show their loyalty and connection to the Dunlop brand. They trust us to keep their families safe on the road and we want them to know that this trust is something we take very seriously,” says Ozoux.
Ozoux says he is optimistic about South Africa and Dunlop’s future, with the brand enjoying exponential expansion in South Africa and across Africa. “As a leading premium manufacturer of automotive tyres, we believe that there is still a future for manufacturing and exports from South Africa and that this will be invaluable in driving employment in the country,” he says.
Dunlop remains committed to delivering the newest, most ground-breaking tyre innovations for the country.
Says Ozoux, “To ensure enhanced performance, safety, and longevity of the Dunlop tyre brand into the future, we will continue to focus on research, development and pro-active testing as priorities, supported by our commitment to innovation, people, safety and quality throughout the development of our tyres, during and post manufacturing.”
“We thank our employees and stakeholders for a phenomenal 130+ years and certainly look forward to continuing to be a part of the South African success story from both a business and community perspective, long into the future,” he adds.