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Dunlop is one of the most iconic and recognisable tyre brands in the world, with an unbroken history going back over 120 years.


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THE DUNLOP BRAND CELEBRATES 130 YEARS

Dunlop Tyres SA 07/11/2018

Speaking on the brands successful history Riaz Haffejee CEO of SRSA, manufacturers of the Dunlop brand said, “We acquired the Dunlop brand in 2013 and it has been a privilege to take a brand, with such a rich heritage and continue its amazing journey. Dunlop’s legacy of quality and reliability is why it has stood the test of time. At SRSA we are committed to serving our customers with excellence and as the custodian of the #SaferthanSafe initiative, quality and safe products remain our top priority.”

John Boyd Dunlop lay the foundation for one of the world’s most iconic brands when he invented the first practical pneumatic tyre. Since then the brand has achieved many significant milestones such as:

  • Dunlop and Bentley winning their first victory at the 24 Hours of Le Mans, the Grand Prix of Endurance in 1924;
  • Opening the first Dunlop factory in Durban, South Africa in 1935;
  • Providing the aviation industry with the first anti-lock braking device, the “Maxaret;
  • Developing aquajet tyres - the first ever aquaplaning-resistant tyre;
  • Opening the first Dunlop steel-radial tyre factory in Ladysmith in 1973;
  • Celebrating the launch, in 2018, of the Ladysmith truck and bus radial tyre factory, the culmination of R2-billion investment into upgrading the entire plant into a world-class manufacturing facility.

Customers and staff alike shared their enthusiasm regarding the impressive 130-year achievement.

“Dunlop is the tyre brand that took my parents and grandparents places, helped them make memories and is a big part of who we are as a family today. The Dunlop brand is a proudly South African household name to me,” said Kenneth Botha of Cuyler Service Centre.

“The brand ‘Dunlop’ is more than a tyre brand. In most parts of Africa especially in countries like Nigeria and Zambia, Dunlop has achieved an iconic status. Even after decades of existence, it is still amongst the most trusted brands in Africa. The ‘D’ of Dunlop is one of the most recognised symbols in the tyre industry and we feel privileged to represent the brand in many countries in Africa,” said Govind Ram, DWA Tyre Group.

Stephen Orr, Group Manager: Business Development at SRSA has been employed at the company for over 10 years. He said, “Under SRSA, we have seen the Dunlop brand grow from strength to strength! This is due to the company’s commitment to customer service, quality and safety. I am proud to work for a brand that is so passionate about its products.”

As a household name with an impressive track record of firsts and a firm favourite with consumers, Dunlop was again voted the #1 Tyre Brand by consumers this year. This win comes as the sixth triumph since 2009 and is testimony that Dunlop continues to be the brand of choice.

SRSA Marketing Director, Yvette Govender said it was inspiring to have Dunlop - already an iconic international tyre brand – reaffirmed as the winner in the 2017/2018 Ask Afrika Icon Brands Survey¹. “Earning world-wide trust is not easy. Dunlop’s high standards of quality, affordability and availability is what makes it stand tall. At a time when cash-strapped consumers are showing less commitment to brands, it is indeed inspiring to see that Dunlop still retains consumer loyalty.”

“Dunlop’s new brand positioning reinforces the Dunlop brand essence of ‘confidence’ – the confidence the company has in its product and the confidence consumers have in the brand. The current ‘Take the Road’ campaign encourages consumers to ‘Be who they want to be and go where they want to go, embracing their personal journey’,” says Govender. “Through consistent delivery of quality tyre products to the market, we will continue to enable consumers to quite literally take the road with this type of trust and confidence in our brand.”

Backed by Sumitomo Rubber South Africa, Dunlop will continue its history of innovation, producing solutions developed specifically for African conditions, driven by the needs of its customers with the added advantages of Japanese technology.







2013 Read More...

SUMITOMO RUBBER SOUTH AFRICA PARTNERS WITH ‘PART WORN AFRICA’ INITIATIVE TO CHAMPION TYRE SAFETY

Dunlop Tyres SA 29/10/2018

Announced today by professional African public policy, regulatory and government relations advisory firm, ETHICORE, Part Worn Africa is dedicated to improving and promoting consumer protection, product safety, responsible trade and environmental management of part-worn and second-hand passenger tyres.

In 2017, SRSA embarked on the Safety project – an initiative that is very close to the heart of the SRSA’s CEO, Riaz Haffejee, who believes that the safety of our customers is pivotal to our success as a business. With this is mind, the #SaferthanSafe concept was born, and is a vehicle that SRSA is using to lobby its strong concerns about safe tyres, and particularly that of part-worn and second-hand tyres in the South African and African markets. Often this is a more cost effective alternative to purchasing brand new tyres, especially for cash-strapped motor owners. However, what one may regard as a financial advantage, could cost them on the road.

SRSA CEO, Riaz Haffejee, said: “The use of second-hand tyres, where the buyer has no knowledge of the tyre’s age or repair history – together with the illegal and highly dangerous practice of ‘re-grooving’ tyres to create greater tread depth – are a significant cause for concern within South Africa’s informal tyre sector.

“As an African corporate citizen, consumer and tyre safety, included in the tyre manufacturing process, is part of SRSA’s DNA and culture. We recognise the causes and consequences of unsafe and unregulated part-worn and second-hand tyres - firstly, for consumers and road users, and secondly, for SRSA as a regulatory compliant tyre manufacturer. Our custodianship and support of Part Worn Africa seeks to advance our already well-established manufacturing, product and consumer safety initiatives such as our ‘SaferthanSafe’ campaign.”

Haffejee says that tackling the scourge of unregulated part-worn and second-hand passenger tyres is an industry imperative.

To date tyre safety remains a topical and relevant subject in South Africa with statistics from the Road Traffic Management Corporation which state that vehicle factors contributed to 7.8% of all road fatalities.

“Township and rural area tyre trading and fitment have in many cases been plagued by second-hand tyres and re-grooved tyres which result in road fatalities. SRSA has piloted and pioneered innovative and sustainable models for formalising informal tyre trade in South African townships, in a safe and compliant manner, while creating employment opportunities and driving entrepreneurship with safety at the core of the programme,” he said.

SRSA’s Dunlop Container Programme, for example, is centred around transforming township containers into Dunlop branded tyre fitment centres and providing opportunities for unemployed youth and women to be trained and mentored in tyre sales and repair. Today, the SRSA container initiative has grown exponentially to 120 containers nationally and SRSA continues to create awareness and education around this critical topic.

Various studies have shown that defective tyres are one of the leading contributors to fatal collisions – representing as much as two thirds of vehicle factors responsible for collisions.

Poor tyres can reduce the performance of a vehicle, increase stopping distance, raise the risk of skidding, and, if under-inflated or worn, will also increase fuel consumption and CO2 emissions.

In South Africa, while it is illegal for tyres to have less than 1mm of tread, this should be seen as an absolute minimum rather than the exact point at which a tyre should be changed. On a part-worn tyre, the tread will not be as deep as on a new tyre, thus providing less effective grip in wet conditions and potentially leading to aquaplaning.

SRSA’s latest Used Tyre Survey, which collects data by visiting various second hand tyre dealers in South Africa, reveals that:

  1. In 2017, 58% of tyres sampled were illegal or previously repaired and therefore not fit for use on the road. This stood at 61% for the year to date as at 6 August 2018.
  2. There are no controls governing the condition of second hand tyres being sold, and some dealers regroove the tyres themselves. This creates the impression that a tyre’s grooves are sufficiently deep, when the tyre is in fact damaged and dangerous.
  3. Price is the first concern of dealers and consumers, who seldom gain the knowledge required to make good product recommendations or safe purchases.

Dunlop tyres have tread wear indicators built into the tyre’s tread grooves at 1.6 mm to indicate when they are worn.

Safety Regulations

In South Africa, all tyres for use on passenger and commercial vehicles and trailers must conform to the SABS compulsory specifications for safety.

The manufacturer must have implemented an internationally recognised Quality Management system and the tyres must conform to the applicable South African compulsory specifications and corresponding ECE Regulations and Directives.

Compulsory Specification: VC8056 ECE Regulation 30 applies to all new pneumatic (operated by air or gas under pressure) tyres for passenger cars and trailers, while Compulsory Specification: VC8059 ECE Regulation 54 pertains to new pneumatic tyres for commercial vehicles and trailers.

Both these regulations require tyres to have the ‘E’ mark on the tyre and the concomitant E Certificate as proof of compliance on the part of the manufacturer.

The following additional markings must also appear on the sidewall – Size, Tread Pattern, Load/Speed Index, “E” Mark, Date of manufacture, Radial/Bias and Whether tubeless or not.

To ensure compliance, all importers and manufacturers are responsible for homologation – meaning approval or official confirmation – of all tyres through the National Regulator for Compulsory Specifications (NRCS) before selling them. Homologation – introduced by the Minister of Trade and Industry on 1 January 1996 - represents a measure to minimise the risk of non-complying tyres being introduced to market and subsequently sold to the public.

However, Part Worn Africa highlights that unscrupulous operators still can and do take advantage of waste tyre disposal processes and the economic pressures and circumstances of consumers, by making available cheap but unsafe, ill-suited and illegal part-worn and second-hand tyres that have not been stringently tested for safety against regulated standards and specifications.

In some instances, these tyres are imported and dumped into African markets from other jurisdictions where they are no longer fit or safe for use and are often also ill-suited to Africa’s climatic and road conditions. This is further exacerbated by weak import control and trade administration.

Currently in South Africa waste tyres are regulated by the Waste Tyre Regulations 2017 which repealed the 2009 Waste Tyre Regulations and form part of the National Environmental Management: Waste Act 59 of 2008.

Commenting on the formation of Part Worn Africa, ETHICORE CEO Abdul Waheed Patel said: “Part Worn Africa is set to fulfil a critical gap in working with key stakeholders to address the policy, legislative and regulatory deficits governing the proliferation of unsafe, ill-suited and illicit part-worn and second-tyres sold and fitted for use on public roads in Africa.”

With consumer safety as a key priority on the SRSA’s corporate agenda, the company has now engaged Ethicore, and through Pan-Worn Africa will take its safety concerns forward.



For more, visit http://www.srigroup.co.za/home and http://www.partworn.org

2013 Read More...

SUMITOMO RUBBER SOUTH AFRICA WINS KZN EXPORTER OF THE YEAR AWARD

Dunlop Tyres SA 25/10/2018

An elated Ian Pillay, SRSA Group Manager, SaIes: International Business receives the award from Musa Makhunga, President: Durban Chamber and Nozipho Sithole, Chief Executive: Transnet Port Terminals.

“We are honoured to achieve this win – and be nominated as finalists in the “Africa” and “Manufacturing” categories. We have previously won in the “Large Companies” category in 2013 and 2016 and were nominated as finalists in 2014 and 2015 in the “Large Companies” and “Africa” categories,” said Riaz Haffejee, CEO of Sumitomo Rubber South Africa.

“This announcement has come at a significant time for SRSA. Not only are we set to celebrate the 130-year anniversary of the Dunlop brand this month, but this past week, on Tuesday 2nd October, we officially launched our world-class Truck and Bus Radial (TBR) factory in Ladysmith,” said Haffejee.

With a fast-growing retail footprint, SRSA currently exports into more than 40 countries on the African continent. The company anticipates further growth due to South Africa signing the African Continental Free Trade Area Agreement which is set to a be a game changer opening doors for increased intra-African trade opportunities.

The more than R2-billion investment since 2014 by parent company, Sumitomo Rubber Industries (SRI), has seen an upgrade of the existing Ladysmith factory into a state-of-the-art facility and the construction of the performance driven TBR factory. The investment has resulted in significant increases in output in the passenger car radial and SUV tyres and will enable SRSA to meet the needs of the passenger, SUV, truck and bus tyre markets in both South Africa and on the African continent.

As part of the company’s ongoing winning streak, this achievement follows SRSA’s win, for the 6th year running, of the Tyre Brands Category in the 2018/2019 Target Group Index Icon Brand Award, and the clinching of two prestigious awards at the 5th Annual South African Premier Business Awards where SRSA was lauded for its business excellence in the categories of Investor of the Year and Enterprise Development Programme of the Year.

The 2018 Exporter of the Year Awards were run by The Durban Chamber of Commerce in partnership with Trade and Investment KwaZulu-Natal, the Small Enterprise Development Agency and the Export Credit Insurance Corporation.

The awards event was hosted by the Durban Chamber of Commerce and Industry, in partnership with Transnet Port Terminals, a key enabler of exporters and the country’s leading terminal operator responsible for commercial import and export operations.

The “Large” company category, in which leading automotive manufacturer Toyota, and paper and pulp magnate Sappi were also finalists, measures companies that have a turnover more than R101 million per annum. Nominees for the “Africa” category included shoe manufacturing giant Bata, as well as Toyota South Africa and Sappi who were also amongst the finalists in the “Manufacturing” category.

2013 Read More...

SUMITOMO RUBBER UNVEILS R970 MILLION TYRE PRODUCTION FACILITY IN LADYSMITH

Dunlop Tyres SA 02/10/2018

This second phase of SRSA’s multi-billion-rand investment to upgrade and modernise the plant’s capacity saw a further injection of R970 million to introduce and manufacture truck and bus tyres locally, bringing the total investment into the Ladysmith facility since 2014 to more than R2 billion.

VIP guests, stakeholders and dignitaries were given an opportunity to tour the world-class TBR factory. They included government and industry representatives together with President and CEO of Sumitomo Rubber Industries, Ikuji Ikeda, who delivered an address and unveiled a plaque to mark the opening of the facility.

He said: “Sumitomo Rubber South Africa has been a part of Sumitomo Rubber Industries group company from December 2013 and from then we have worked together to step ahead in various areas of the business, such as safety, Passenger Car Radial tyre production, quality, products, sales channel and people. This marks the first time Sumitomo Rubber Industries has established a Truck and Bus Radial factory outside of Asia.”

Ikeda said the the reasons for proceeding with the investment – despite the challenges of developing a TBR factory from scratch – included the African market’s potential and particularly the Free Trade Agreement which would support SRI’s business initiatives. He added that local TBR tyre production would result in the expansion of business for truck and bus vehicle manufacturers and present opportunities for government related businesses.

CEO of SRSA, Mr Riaz Haffejee outlined the vision and purpose of the TBR facility and the range on offer. “We will be industrialising a total of 24 sizes between our Dunlop and Sumitomo brands, from this year until September 2019,” he said.

Haffejee also elaborated on the community impact that the investment and development of the factory has had: “Following SRSA’s first phase factory investment in 2014 which saw us increase our output of high-quality passenger and sport utility vehicle (SUV) tyres at this plant, the new TBR factory has created growth and a brighter future for the local community. SRSA’s total investment in employment, utilities and procurement has doubled since 2014, which has had a direct impact on the town and has served as a catalyst for community development and entrepreneurship.”

Ikeda also noted that 19 TBR employees had been sent for training to the company’s Miyazaki factory in Japan, where they were able to develop their technical methodology and gain an understanding of SRI’s processes in order to transfer this knowledge to shop floor staff in South Africa.

The keynote address at the launch was delivered by the MEC for Social Development, Weziwe Thusi. Guests were entertained by local performers, Thee Legacy, as they enjoyed a three-course luncheon.

Renai Moothilal, executive director of NAACAM (National Association of Automotive Component and Allied Manufacturers), who is also overseeing the operations of the SATMC, remarked: “SRSA must be recognised, not only for its significant investment in plant and processes, but for its commitment to a region outside South Africa’s industrial heartlands, and its contribution towards employment. They have demonstrated how automotive component manufacturers can drive true economic development across the country and the importance of ensuring that a greater level of manufacturing of automotive component happens.”

Production at the plant commenced as planned in July 2018. The local production of the TBR range – following extensive research and development processes – will ensure that customers, both in South Africa and on the African continent, have the right tyre for the country’s specific application. These will be designed in Japan, tested in Africa and manufactured in South Africa, for Africa with the Ladysmith factory certified to test TBR tyres to European compliance standards.

The history of innovation and proven pedigree that the Dunlop brand holds in the tyre business, together with the latest Japanese technology and engineering insights from SRSA’s parent company, SRI, make for a formidable combination in the tyre industry.

For more, visit http://www.srigroup.co.za/home

2013 Read More...

DUNLOP HOSTS WARRIOR WOMAN EVENT

Dunlop Tyres SA 18/09/2018

The campaign, which highlighted both the plights and the strengths of women, saw social media influencers throughout South Africa creating their own Warrior Woman Avatar on the Dunlop website and engaging on various social media platforms using #WarriorWoman. Weekly prizes were up for grabs during the month of August with a Grand Prize of R10000.00.

On arrival at the jam-packed event, each guest was presented with a branded Dunlop Superhero Cape to complete their Warrior Woman outfit. Actress, Kajal Maharaj, from the locally produced telenovela, Imbewu: The Seed was the MC for the evening with DJ Carly O keeping the crowd on their feet with hits from top female artists.

SRSA’s Marketing Director, Yvette Govender unpacked the purpose of the Warrior Woman event, “We wanted to create a platform for like-minded women to network, establish meaningful connections and celebrate their strengths,” she said.

“As women our roles have evolved. We are no longer dependent on our male counterparts to take care of us – or our car related issues. We do not need to wait for our father or partner to change a flat tyre or take our car for wheel alignment,” said Govender. “We are Warrior Women and we are more than capable of performing these tasks ourselves! Who better than Dunlop – a trusted brand that is synonymous with quality and safety – to bring South African women such an event?”

Boni Mchunu, General Manager: East Coast Radio, delivered the key note address and shared personal experiences and career advancement tips, encouraging women to be unapologetic about their brilliance. “There is nothing more powerful than a woman determined to succeed. My resolve was to not allow my past to influence my future negatively,” said Mchunu. “No-one asks you if you grew up poor or without parents. They are only interested in your attitude and whether or not you can deliver.”

MC Maharaj, along with fellow cast members from Imbewu: The Seed, Fundi Zwane and Nokubonga Khuzwayo engaged the guests in Selfie and Twitter challenges with great prizes such as a set of four brand new Dunlop Tyres and a variety of vouchers including a professional photoshoot and makeover, beauty and spa treatments. Goodie bags for each guest included travel and clothing gift vouchers, accessories and beauty and skincare treatments.

The winner of the professional photoshoot and makeover, Nicole Graham, said: “It feels so good to be in a room full of young, driven women.” When asked what her Superpower is she answered, “Intimidating men! I use my superpower every day in my work within the leadership structures of local government.”

For more, visit: http://dunlopwarriorwoman.co.za/

2013 Read More...

Archived News

THE DUNLOP BRAND CELEBRATES 130 YEARS

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