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Prizes valued at R1.67 million awarded to support SRSA’s ongoing safety drive

Dunlop Tyres SA 03/05/2019

Yoshan Baboolall: SRSA Group Sales Manager KZN congratulates Phoenix Super Wheel Store owner, Nabeel Suleman.

As part of the company’s commitment to safety, Sumitomo Rubber South Africa (SRSA), manufacturer of the iconic Dunlop brand, invested a total of R1,67 million in wheel balancing equipment as prizes for 14 winning stores across the country as part of its Red-Hot Rubber Sale promotion.

Sumitomo Rubber South Africa (SRSA), manufacturers of the Dunlop, Sumitomo and Falken tyre brands, took its commitment to ensuring the safety of all South Africans a step further by investing a total of R1,67 million in wheel balancing equipment as prizes for 14 winning stores in its Red-Hot Rubber Sale promotion.

Prizes, which included installation, training and ongoing support in the Dunlop Zone, Dunlop Express and Dunlop Container stores, were handed over during the month of March across South Africa. Of the 14 winning stores, four were fitted with Corghi wheel balancing equipment valued at R250 000, five were outfitted to the value of R80 000 and a further four to the value of R20 000.

“We are very grateful to have won the state of the art Corghi equipment because we were in the market to upgrade our current equipment. Our owners feel that competitions like these strengthen relations between Dunlop and its customers, making it more than a transactional relationship. Working with brand new equipment has also improved staff morale and there has been a significant shift in our turnaround time. Our customers have also been giving us positive feedback as they are very pleased with the quality of the work that we are producing,” said Steven Halgryn, Branch Manager of Dunlop Express Store - Cornwall Tyre and Exhaust in Pretoria.

For Nabeel Suleman of Super Wheel Centre, a Dunlop Zone in Phoenix, KwaZulu-Natal, winning this state-of-the-art equipment has enabled the business to perform wheel balancing optimally. “The new equipment has helped us reduce the waiting period at the store, which has made our clients very happy. My goal is to be the Number 1 fitment centre in the country soon,” he said.

“While the promotion was launched to drive sales of our three tyre brands during the summer, safety is in our company’s DNA,” said Yvette Govender, Director: Marketing & Business Development at SRSA. “The promotion took place from October to December 2018 when South Africans traditionally prepare to take to the road for their annual holidays, and stores encourage vehicle owners to replace worn tyres to ensure their safety.”

“Incentivising stores by providing state-of-the-art wheel balancers as prizes was a natural fit for our promotion, reflecting that as a company SRSA truly supports our #SaferthanSafe drive,” said Riaz Haffejee CEO of SRSA and champion of the safety focus. “This message is promoted through all of our communication – both internally and externally. We acknowledge that daily, families trust us with their loved ones and commuters trust our tyres with their lives.”

The competition included all stores from top-end Dunlop Zones to Dunlop Express and Dunlop Containers, which are fast gaining traction in the townships. Dunlop Containers have helped formalise the informal township tyre trade business, where second-hand and re-grooved tyres are commonly fitted, compromising safety.

“The Dunlop Container programme centres are transforming containers into Dunlop branded tyre fitment centres and training and mentoring youth and women in tyre sales and repairs, with a strong emphasis on promoting safety,” Govender added.

One of the winners in the Red-Hot Rubber Sale was Dunlop Container Store owner, Mr Bunda Kazadi of Grace Tyres in Lusikisiki, who expressed his gratitude to Dunlop for raising the visibility of his tyre business through effective branding and marketing which had helped attract a growing clientele.

“With the help of Dunlop, my container store has grown a lot over the past two years, and I can now operate as an express store. Winning this Corghi wheel balancing equipment will be great for my business because it will allow me to keep up with industry standards and provide a specialised service to my customers, and hopefully attract even more customers,” he said.

For more, visit http://www.srigroup.co.za/home

2019 Read More...

SRSA TACKLES TOWNSHIP UNEMPLOYMENT BY SUPPORTING ENTREPRENEURSHIP

Dunlop Tyres SA 26/04/2019

CEO of Sumitomo Rubber South Africa (Pty) Ltd (SRSA) Mr Riaz Haffejee (pictured centre) committed the company’s business support to Dunlop Container Tyre Fitment owners Mr Isaac Ntaba, from Gamalakhe, KZN South Coast (pictured on left) and Mr Thabede from Ladysmith

Guests and dignitaries attended the official opening of the 6th Dunlop Container Tyre Fitment centre in Gamalakhe Township on the KZN South Coast. As part of a drive towards sustainable township entrepreneurship, Sumitomo Rubber South Africa (Pty) Ltd (SRSA) has partnered with the KZN Economic Development, Tourism and Environmental Affairs (KZN EDTEA) and iThala Development Finance Corporation in KwaZulu-Natal to establish a minimum of 25 containerised tyre fitment centres in KZN.

In an effort to drive sustainable township entrepreneurship, Sumitomo Rubber South Africa (Pty) Ltd (SRSA) manufacturer of the iconic Dunlop, Sumitomo and Falken Tyre brands has partnered with the KZN Economic Development, Tourism and Environmental Affairs (KZN EDTEA) and iThala Development Finance Corporation in KwaZulu-Natal.

The partnership will see a minimum of 25 containerised tyre fitment operations established across KZN, creating employment for approximately 100 youth, women and enterprising entrepreneurs.

Speaking at the official launch of Isaac’s Tyres, the newest Dunlop Container business situated in the Gamalakhe Township on the KZN South Coast on Thursday, 25 April 2019, KZN EDTEA MEC, Mr Sihle Zikalala said: “We want to thank Sumitomo Rubber for lending a hand in the fight that the government is leading against unemployment and especially the unemployment of our youth. Unemployment statistics currently sit at around 27% with close to 75% of that being young people in rural areas and in the townships. We recognise that we cannot grow the economy without the private sector, and we thank SRSA for investing in our province.”

The Dunlop Container project was established in 2013 to drive sustainable township entrepreneurship and promote safety on the road using a model that has been tried and tested. Through the programme selected informal tyre businesses trading out of shipping containers are transformed into Dunlop branded tyre fitment centres. Technical tyre training and mentorship is provided by Sumitomo Rubber, ensuring business sustainability and serving to counter the growing number of illegal and dangerous second-hand tyres being sold to consumers.

“SRSA and the Dunlop Brand have a proud legacy of supporting economic growth, upliftment and development in South Africa,” said Riaz Haffejee, CEO SRSA. “We were the first local tyre manufacturer in the country to partner with rural and township areas to encourage community development in the tyre fitment enterprise. We believe that it is through initiatives such as this that we will see a reduction in the unemployment rates in our communities, in KZN – and in South Africa as a whole.”

There are currently over 122 Dunlop containers across South Africa’s nine provinces and to date the partnership with KZN EDTEA and iThala has resulted in six container businesses being awarded in KZN - in Port Shepstone, Estcourt, Ladysmith, Madadeni, Esikhaleni and Eshowe.

“We are proud to be playing a part in building sustainable businesses in the townships and I would like to take this opportunity to congratulate KZN EDTEA and iThala on its sustained efforts to stimulate and strengthen economic development within the province of KwaZulu-Natal. We look forward to our continued partnership,” said Haffejee.

The Dunlop Container Fitment Centre programme forms part of the KZN Revitalisation of Township and Rural Economies policy framework spearheaded by the Department of Economic Development, Tourism and Environmental Affairs and iThala Development Finance Corporation in KwaZulu-Natal.

For more, visit http://www.srigroup.co.za/home

2019 Read More...

SUMITOMO RUBBER SOUTH AFRICA CLINCHES FOUR AWARDS

Dunlop Tyres SA 15/01/2019

Keith Phelps, SRSA Group Manager: TBR Training (Technical) (middle) receiving the main SRSA award. He is with Siphiwe Moyo, Chairman, SABPP Board and Sendia Maseko, Board member, SABPP at the ceremony.

From left, Siphiwe Moyo, Chairman, SABPP, Mpolai Liau, Board member, SABPP, Keith Phelps, SRSA Group Manager: TBR Training (Technical), Karel Stanz, Vice-Chairman, SABPP and Sindiswa Maseko, Board member, SABPP.

Leading South African tyre company, Sumitomo Rubber South Africa Africa (Pty) Ltd (SRSA), the manufacturer of Dunlop Tyres, Sumitomo Tyres and Falken Tyres scooped four HR awards in the SA Board for People Practices (SABPP) HR Audit Awards. Winning three of the category awards in addition to the prestigious overall win is evidence that the company is on track with its employee development goals. The results reflected excellence in all categories – an exceptional achievement for the Group.

Annetjie Moore, Head: HR Audit SABPP said, “We congratulate SRSA on this significant achievement. The companies competing for the title were audited against 13 human resource management standards for the 2017/2018 period. SRSA was the only company to achieve full certification on all standards on their first submission.”

The SRSA team is extremely excited about this win. It is humbling to see that the many programmes that we have in place for our staff are being recognised,” said Avril Williamson, Director: Human Resources at SRSA. “We took this opportunity to assess our HR practices against these standards, to improve human resources business partnering and to see how we benchmark against other companies. We are very pleased with the outcome,” she said.

An ecstatic team at the award ceremony from left, Siphiwe Moyo, Chairman, SABPP, Xolani Mawande, Interim CEO, SABPP, Malebo Maholo, HR Audit Officer, SABPP, Mpolai Liau, Board member, SABPP, Keith Phelps, SRSA Group Manager: TBR Training (Technical), Sindiswa Maseko, Board member, SABPP, Annetjie Moore, Head: Audit Unit, SABPP and Karel Stanz, Vice-Chairman, SABPP Board.

According to Avril, the Reward and Recognition and Organisational Development wins demonstrate the importance that SRSA places on its employees and their career journey.

SRSA believes strongly in the corporate philosophy of its parent company – Sumitomo Rubber Industries (SRI). The SRI Way upholds the Group’s corporate values that promote:

  • Integrity and Soundness;
  • Communication;
  • Setting the Bar Higher, and
  • Cultivating People

The Sumitomo Business Spirit promotes respect for people and mutual prosperity. The company aims to fulfil its social responsibility objectives and to be a reliable and trusted corporate brand.

“It is no surprise that we have been recognised with this win,” says Nduduzo Chala, Group Manager: Strategic Planning at SRSA, a staff member of over 5 years. “As a company SRSA focuses on the empowerment of its people through personal and professional development. The Group promotes growth, with various leadership programmes in place, of which I have personal experience - having benefited from mentorship by the CEO.”

Sumitomo Rubber South Africa employs over 1300 people throughout the country. The Group has an active Corporate Social Investment programme, dedicated to making an impactful contribution in the communities in which it serves.

The achievement of winning the SABPP Audit Awards is yet another success for SRSA, showcasing its commitment to excellence in human resource management and the advancement of employees.

For more, visit http://www.srigroup.co.za/home

2013 Read More...

THE DUNLOP BRAND CELEBRATES 130 YEARS

Dunlop Tyres SA 07/11/2018

Speaking on the brands successful history Riaz Haffejee CEO of SRSA, manufacturers of the Dunlop brand said, “We acquired the Dunlop brand in 2013 and it has been a privilege to take a brand, with such a rich heritage and continue its amazing journey. Dunlop’s legacy of quality and reliability is why it has stood the test of time. At SRSA we are committed to serving our customers with excellence and as the custodian of the #SaferthanSafe initiative, quality and safe products remain our top priority.”

John Boyd Dunlop lay the foundation for one of the world’s most iconic brands when he invented the first practical pneumatic tyre. Since then the brand has achieved many significant milestones such as:

  • Dunlop and Bentley winning their first victory at the 24 Hours of Le Mans, the Grand Prix of Endurance in 1924;
  • Opening the first Dunlop factory in Durban, South Africa in 1935;
  • Providing the aviation industry with the first anti-lock braking device, the “Maxaret;
  • Developing aquajet tyres - the first ever aquaplaning-resistant tyre;
  • Opening the first Dunlop steel-radial tyre factory in Ladysmith in 1973;
  • Celebrating the launch, in 2018, of the Ladysmith truck and bus radial tyre factory, the culmination of R2-billion investment into upgrading the entire plant into a world-class manufacturing facility.

Customers and staff alike shared their enthusiasm regarding the impressive 130-year achievement.

“Dunlop is the tyre brand that took my parents and grandparents places, helped them make memories and is a big part of who we are as a family today. The Dunlop brand is a proudly South African household name to me,” said Kenneth Botha of Cuyler Service Centre.

“The brand ‘Dunlop’ is more than a tyre brand. In most parts of Africa especially in countries like Nigeria and Zambia, Dunlop has achieved an iconic status. Even after decades of existence, it is still amongst the most trusted brands in Africa. The ‘D’ of Dunlop is one of the most recognised symbols in the tyre industry and we feel privileged to represent the brand in many countries in Africa,” said Govind Ram, DWA Tyre Group.

Stephen Orr, Group Manager: Business Development at SRSA has been employed at the company for over 10 years. He said, “Under SRSA, we have seen the Dunlop brand grow from strength to strength! This is due to the company’s commitment to customer service, quality and safety. I am proud to work for a brand that is so passionate about its products.”

As a household name with an impressive track record of firsts and a firm favourite with consumers, Dunlop was again voted the #1 Tyre Brand by consumers this year. This win comes as the sixth triumph since 2009 and is testimony that Dunlop continues to be the brand of choice.

SRSA Marketing Director, Yvette Govender said it was inspiring to have Dunlop - already an iconic international tyre brand – reaffirmed as the winner in the 2017/2018 Ask Afrika Icon Brands Survey¹. “Earning world-wide trust is not easy. Dunlop’s high standards of quality, affordability and availability is what makes it stand tall. At a time when cash-strapped consumers are showing less commitment to brands, it is indeed inspiring to see that Dunlop still retains consumer loyalty.”

“Dunlop’s new brand positioning reinforces the Dunlop brand essence of ‘confidence’ – the confidence the company has in its product and the confidence consumers have in the brand. The current ‘Take the Road’ campaign encourages consumers to ‘Be who they want to be and go where they want to go, embracing their personal journey’,” says Govender. “Through consistent delivery of quality tyre products to the market, we will continue to enable consumers to quite literally take the road with this type of trust and confidence in our brand.”

Backed by Sumitomo Rubber South Africa, Dunlop will continue its history of innovation, producing solutions developed specifically for African conditions, driven by the needs of its customers with the added advantages of Japanese technology.







2013 Read More...

SUMITOMO RUBBER SOUTH AFRICA PARTNERS WITH ‘PART WORN AFRICA’ INITIATIVE TO CHAMPION TYRE SAFETY

Dunlop Tyres SA 29/10/2018

Announced today by professional African public policy, regulatory and government relations advisory firm, ETHICORE, Part Worn Africa is dedicated to improving and promoting consumer protection, product safety, responsible trade and environmental management of part-worn and second-hand passenger tyres.

In 2017, SRSA embarked on the Safety project – an initiative that is very close to the heart of the SRSA’s CEO, Riaz Haffejee, who believes that the safety of our customers is pivotal to our success as a business. With this is mind, the #SaferthanSafe concept was born, and is a vehicle that SRSA is using to lobby its strong concerns about safe tyres, and particularly that of part-worn and second-hand tyres in the South African and African markets. Often this is a more cost effective alternative to purchasing brand new tyres, especially for cash-strapped motor owners. However, what one may regard as a financial advantage, could cost them on the road.

SRSA CEO, Riaz Haffejee, said: “The use of second-hand tyres, where the buyer has no knowledge of the tyre’s age or repair history – together with the illegal and highly dangerous practice of ‘re-grooving’ tyres to create greater tread depth – are a significant cause for concern within South Africa’s informal tyre sector.

“As an African corporate citizen, consumer and tyre safety, included in the tyre manufacturing process, is part of SRSA’s DNA and culture. We recognise the causes and consequences of unsafe and unregulated part-worn and second-hand tyres - firstly, for consumers and road users, and secondly, for SRSA as a regulatory compliant tyre manufacturer. Our custodianship and support of Part Worn Africa seeks to advance our already well-established manufacturing, product and consumer safety initiatives such as our ‘SaferthanSafe’ campaign.”

Haffejee says that tackling the scourge of unregulated part-worn and second-hand passenger tyres is an industry imperative.

To date tyre safety remains a topical and relevant subject in South Africa with statistics from the Road Traffic Management Corporation which state that vehicle factors contributed to 7.8% of all road fatalities.

“Township and rural area tyre trading and fitment have in many cases been plagued by second-hand tyres and re-grooved tyres which result in road fatalities. SRSA has piloted and pioneered innovative and sustainable models for formalising informal tyre trade in South African townships, in a safe and compliant manner, while creating employment opportunities and driving entrepreneurship with safety at the core of the programme,” he said.

SRSA’s Dunlop Container Programme, for example, is centred around transforming township containers into Dunlop branded tyre fitment centres and providing opportunities for unemployed youth and women to be trained and mentored in tyre sales and repair. Today, the SRSA container initiative has grown exponentially to 120 containers nationally and SRSA continues to create awareness and education around this critical topic.

Various studies have shown that defective tyres are one of the leading contributors to fatal collisions – representing as much as two thirds of vehicle factors responsible for collisions.

Poor tyres can reduce the performance of a vehicle, increase stopping distance, raise the risk of skidding, and, if under-inflated or worn, will also increase fuel consumption and CO2 emissions.

In South Africa, while it is illegal for tyres to have less than 1mm of tread, this should be seen as an absolute minimum rather than the exact point at which a tyre should be changed. On a part-worn tyre, the tread will not be as deep as on a new tyre, thus providing less effective grip in wet conditions and potentially leading to aquaplaning.

SRSA’s latest Used Tyre Survey, which collects data by visiting various second hand tyre dealers in South Africa, reveals that:

  1. In 2017, 58% of tyres sampled were illegal or previously repaired and therefore not fit for use on the road. This stood at 61% for the year to date as at 6 August 2018.
  2. There are no controls governing the condition of second hand tyres being sold, and some dealers regroove the tyres themselves. This creates the impression that a tyre’s grooves are sufficiently deep, when the tyre is in fact damaged and dangerous.
  3. Price is the first concern of dealers and consumers, who seldom gain the knowledge required to make good product recommendations or safe purchases.

Dunlop tyres have tread wear indicators built into the tyre’s tread grooves at 1.6 mm to indicate when they are worn.

Safety Regulations

In South Africa, all tyres for use on passenger and commercial vehicles and trailers must conform to the SABS compulsory specifications for safety.

The manufacturer must have implemented an internationally recognised Quality Management system and the tyres must conform to the applicable South African compulsory specifications and corresponding ECE Regulations and Directives.

Compulsory Specification: VC8056 ECE Regulation 30 applies to all new pneumatic (operated by air or gas under pressure) tyres for passenger cars and trailers, while Compulsory Specification: VC8059 ECE Regulation 54 pertains to new pneumatic tyres for commercial vehicles and trailers.

Both these regulations require tyres to have the ‘E’ mark on the tyre and the concomitant E Certificate as proof of compliance on the part of the manufacturer.

The following additional markings must also appear on the sidewall – Size, Tread Pattern, Load/Speed Index, “E” Mark, Date of manufacture, Radial/Bias and Whether tubeless or not.

To ensure compliance, all importers and manufacturers are responsible for homologation – meaning approval or official confirmation – of all tyres through the National Regulator for Compulsory Specifications (NRCS) before selling them. Homologation – introduced by the Minister of Trade and Industry on 1 January 1996 - represents a measure to minimise the risk of non-complying tyres being introduced to market and subsequently sold to the public.

However, Part Worn Africa highlights that unscrupulous operators still can and do take advantage of waste tyre disposal processes and the economic pressures and circumstances of consumers, by making available cheap but unsafe, ill-suited and illegal part-worn and second-hand tyres that have not been stringently tested for safety against regulated standards and specifications.

In some instances, these tyres are imported and dumped into African markets from other jurisdictions where they are no longer fit or safe for use and are often also ill-suited to Africa’s climatic and road conditions. This is further exacerbated by weak import control and trade administration.

Currently in South Africa waste tyres are regulated by the Waste Tyre Regulations 2017 which repealed the 2009 Waste Tyre Regulations and form part of the National Environmental Management: Waste Act 59 of 2008.

Commenting on the formation of Part Worn Africa, ETHICORE CEO Abdul Waheed Patel said: “Part Worn Africa is set to fulfil a critical gap in working with key stakeholders to address the policy, legislative and regulatory deficits governing the proliferation of unsafe, ill-suited and illicit part-worn and second-tyres sold and fitted for use on public roads in Africa.”

With consumer safety as a key priority on the SRSA’s corporate agenda, the company has now engaged Ethicore, and through Pan-Worn Africa will take its safety concerns forward.



For more, visit http://www.srigroup.co.za/home and http://www.partworn.org

2013 Read More...

Archived News

Prizes valued at R1.67 million awarded to support SRSA’s ongoing safety drive

Dunlop Tyres SA 03/05/2019

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